by Hannah Thompson, Director of Racquets
In her latest article for IOCD, our resident contributor and associate Hannah Thompson explores the non-stop phenomena driving change in country clubs throughout the US.
In recent years, the landscape of country clubs has undergone a transformation, adapting to the changing preferences and lifestyles of its members. The traditional image of pristine golf courses and elegant dining rooms is now being infused with a vibrant new energy and younger clientele driven by the rise of two rapidly growing sports – pickleball and padel.
Read Hannah’s take on the rapid growth of the two sports and what this means for the direction of club management and member experience.
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