Member Committees can make more efficient and effective marketing plans. Whether the calendar emanates originally from the membership or management side, the calendar should be made widely available and published early.
Planning a year out is imperative and maintaining profit and loss reports for each event will help shape the future year’s event planning. In this episode, Ed Shanaphy, member of over a dozen private members clubs, and Britney Sanders, a leading figure in the industry, investigate club planning, creating schedules that build momentum, and marketing and publishing both the calendar and individual events.
Podcast: Play in new window | Download